The George DeLallo Company was founded with the ideals of offering true authentic Italian foods with integrity and consistency. In the mid-1940s, Mr. George DeLallo began selling Italian grocery items door-to-door in the immigrant neighborhoods of Western Pennsylvania. In 1954, he and his wife Madeline established a grocery store in Jeannette, Pennsylvania, which specialized in authentic Italian foods. Soon after, they began to develop and sell traditional Italian products under the DeLallo name.